WHO WE ARE

Sightseeing Tours ("we", "us", "our") is a British-owned travel company providing tours, experiences and travel information across London, the UK, Ireland and Europe.

Contact details:
Sightseeing Tours
International House,
142 Cromwell Road,
Kensington,
London,
SW7 4EF

Email: enquiries@sightseeingtours.co.uk
Phone: +44 (0) 870 803 1316

‍We are the data controller for personal data collected through this website unless stated otherwise.

what personal data do we collect?

We may collect the following types of information:

Information you provide to us

Enquiry details submitted via forms (name, email, phone number, message content)
Information you provide when contacting us by email or phone
Any preferences or requirements you share (for example accessibility needs)

Booking and transaction information

When you book a tour, you may be redirected to a third party booking platform (for example via our "Check live availability and book now" links).

That provider may collect payment and booking details directly. In those cases, their privacy policy will also apply.

Technical and usage information

IP address, browser type, device information
Pages visited and actions taken on the site
Referral source (how you arrived at the site)

This information may be collected using cookies and similar technologies.

How we use your information

We use personal data to:

Respond to enquiries and provide customer support
Help you choose tours and answer pre-booking questions
Administer bookings and communicate important travel information
Improve our website, content and user experience
Prevent fraud and keep our services secure
Send marketing communications if you have opted in (you can unsubscribe at any time)

Legal bases for processing

We rely on the following legal bases under UK GDPR:

Performance of a contract (for example, to manage a booking or provide requested information)
Legitimate interests (for example, improving our services, preventing fraud, customer service)
Consent (for example, marketing emails where you opt in)
Legal obligation (for example, record keeping for tax and accounting)

Who we share your data with

We may share personal data with:

Tour and experience providers (operators) where needed to fulfil your booking
Third party booking and payment providers used to process reservations and payments
IT and website service providers (hosting, analytics, email systems)
Professional advisers (legal, accounting) where required
Authorities where required by law

We only share what is necessary to provide the service and operate the business.

International transfers

Some of our partners and service providers may process data outside the UK. Where this happens, we take steps to ensure appropriate safeguards are in place, such as contractual protections.

Data retention

We keep personal data only as long as necessary:

Enquiry data is typically kept for up to 24 months for customer service and record keeping
Booking and transaction records may be kept for longer where required for legal, accounting, or contractual reasons (often up to 6 years)

Your rights

You have rights under data protection law, including:

Access to your personal data
Correction of inaccurate data
Erasure in certain circumstances
Restriction or objection to certain processing
Data portability where applicable
Withdrawal of consent (where processing is based on consent)

To exercise your rights, email enquiries@sightseeingtours.co.uk.

Cookies and similar technologies

We use cookies to make the site work properly and to understand how visitors use it. Cookies may include:

Essential cookies required for site functionality
Analytics cookies to help us improve the site
Marketing cookies, if enabled, to measure advertising performance

You can control cookies through your browser settings. If you disable cookies, parts of the site may not function as intended.

Security

We use appropriate technical and organisational measures to protect personal data. No method of transmission over the internet is completely secure, but we work to protect your information.

Children

Our website is not intended for children under 16. If you believe a child has provided personal data, please contact us so we can delete it.

Changes to this policy

We may update this policy from time to time. The latest version will always be posted on this page with the updated date.

Complaints

If you have concerns, please contact us first and we will do our best to resolve them. You can also complain to the UK Information Commissioner’s Office (ICO).

privacy policy

Your Privacy, Handled with Care and Clarity